Promoting eCommerce Product on social networks has becoming increasingly popular.
Social platforms have become cluttered with sponsored posts promoting different products and brands. Just like other advertisers - you too might want to participate in this traffic aggregation method. However, unlike other advertisers - you have a secret weapon in your pocket - the ability to A/B test your offers to see which convert better.
Instead of running different variants of your ads to the same landing page - you can now also split up the traffic you are buying between 2 destinations. This means you can that for the same offer / ad you can now test 2 variants of product offering and see which ended up converting more. Typical variant can be product color, product size, packages etc.
It's time to upgrade your game - and convert more visitors into transactions!